Episode 075 discusses the role of Email marketing for web merchants. through email communication the conversion rate is around 4-5 percent, there's the opportunity for remarketing, up-selling, cross-selling, building loyalty relationships through this communication, etc.
Kind folks from Netokracija did an interview with me on the topic of current Gen AI craze, web builders and similar no-code tools. Here's the uncut version in English - more in a Q&A form