Author: Petra Filip
UX in customer journey
Customer journey doesn't start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it's important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.
2018 News and trends in digital sphere
What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.
Top Digital FAILS of 2017
2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.
Why gamification?
Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?
Been there, done that [NeuralabTour 2017 Overview]
We've been busy and traveled a lot last year. Like real social butterflies. Conferences were ''our'' thing in 2017., so we decided to share experiences and reviews of events linked with Neuralab Tour which was full of interesting places, lectures, and speakers.
#DigitalnaKarijera is back in Zagreb
After Digitalna Karijera editions in Osijek, Split, Zadar, and Varaždin, Zagreb will also host Bonbon’s event on the 7th of December @ the Faculty of Economics, starting at 17:00. This conference is meant for students who do not necessarily have a technological background but want to grab an opportunity for career development in the digital industry. A long time ago, our CCO Bruno, was in exact position, and everything worked out fine for him. That is why he is the best person to ask for advice, related to ‘’DIY’’ career development.
Black Friday & Cyber Monday Support
Dear Neuralab clients and partners, We would like to take a few moments, and dedicate them to the two most important days for all e-commerce vendors and shop owners - Black Friday & Cyber Monday. As you already know, Black Friday and Cyber Monday are the most active consumer days in the year, when your web stores are full with customers, orders and various product inquiries.
Building a Neurabot with Facebook Messenger, Microsoft Bot Framework and WordPress REST API
NeuraTeam has a new boost! Office pets like dogs became mainstream ‘’thing’’ so we decided that we need someone or something different. Long story short, we present to you the latest member of our happy bunch - NeuraBot. His task is to facilitate communication, answer user questions and establish good relations. His special skills include more social media activity and presence than our community managers can handle..and yes, you guessed it right. It's a boy!
[Biotium] – The place where science and e-Commerce meet
Science can be abstract. Because of that, Biotium e-Commerce solution is designed to connect science and market and simplify the online purchase of scientific products. The result is a unique and intuitive webshop oriented towards customers and their rigorous shopping experience.
Google & MailChimp join forces for online customers retargeting
Good news for e-commerce store owners comes from MailChimp's collaboration with Google. Following customer behavioral analytics 97% of people who visit an online store for the first time leave without buying anything. This process looks something like this: customers come to your webshop, browse products or the page, and then suddenly, for some reason, they leave. Google and MailChimp have decided to turn the tables on this problem and help e-commerce store owners to turn it to their advantage with new retargeting ads option.
Will Gutenberg reinvent editing once again?
Johannes Gutenberg, the man who made the printing revolution more than 500 years ago, has risen and became famous once again. Well, not exactly flesh and blood Johannes, but rather a new WordPress editor which caries the name of Gutenberg. Currently in beta phase, soon it will be announced as the official release and pushed into widespread use.
3rd WordCamp Zagreb conference [#WCHR RECAP]
WordCamp Zagreb, the largest WordPress community gathering in Croatia, is behind us and it was a complete grand slam! After two successful annual Croatian WordCamp events – WordCamp Rijeka 2015 and WordCamp Split 2016 – which in combination brought together more than 500 participants, Zagreb was the biggest single event related to WordPress in Croatia.
9th KulenDayz conference in Osijek [RECAP]
Our designer duo Marina & Ana are back in Zagreb full of positive impressions from 9th Kulendayz Conference in Osijek. Apart from the design topics, speakers were talking about subject matter related to data, cloud, ITPro, Project Management, FrontEnd, BackEnd development. In addition, the organizers have made extra efforts to include the youngest ones in their conference program with micro:bit workshops based on STEM field. After all, they shall inherit the earth.
Neuralab Distinguished as #4 Top Ecommerce Developers Company
We’re excited to have been listed in Clutch Leaders Matrix as top 5 global E-commerce Developers! Clutch ranks service providers based on their areas of focus and ability to deliver results, where the most highly weighted criteria is feedback from clients. Their evaluation process is far from quick n' easy, but it guarantees reliable information.
The new e-Commerce feature ”Purchases on Google” is released for Beta testing
Two years after Google officially announced new feature named ‘’Purchases on Google’’, it finally came through the back door. When the rumor came to light 2015. many agreed that it represented a full-scale attempt for Google to impose as a serious competition to e-Commerce platforms such as eBay, Alibaba, and Amazon. But what will be the impact on e-commerce, seeing that there are over one billion users using Google Chrome?
When creatives go mad- real life experiences
It’s understandable that creative process is sometimes complicated. For this reason, it must not be rushed. On another hand, every creative person is different and takes a different path to get to the ideas. Some have their own routine, some have their usual patterns of thinking. When you work on your next creative project, keep in mind ‘’time & space’’ dimension of getting to ideas. And the fact that sometimes it's difficult to stop thinking about the project and letting it stew for a few days. Believe me, nothing bad will happen if you relax and rest your thought process.
What have we heard about UX trends at the Smashing Conference in New York?
UX and UI are slippery terms for most designers. Like an old joke about teenage sex in which “everyone is talking about it; no one knows how to do it; everyone thinks everyone does it; so everyone claims that they too are doing it. " Fortunately, there are quality authors and media who talk in an unpretentious way about the importance of UX / UI for web application production. Smashing Magazine is one of such media. In addition to writing good (long:)) articles and books, Smashing Germans do not hesitate to organize conference odysseys...even across the ocean, in New York City itself.
[Announcement #WCHR] – WordCamp Croatia Zagreb 2017.
From September 1st to 3rd, the largest Croatian gathering of the WordPress community will be held in Zagreb in the Museum of Contemporary Art. The tradition of the Croatian WordPress community is to hold this main annual gathering each time in a different city.
Interview with Ivan Burazin, founder of the SHIFT conference
SHIFT is the biggest Developer Conference in Southeast Europe. During the two conference days, it becomes a meeting place for developers in the most beautiful city in the world - Split. We talked with it's founder and CodeAnywhere CEO, Ivan Burazin to find out some inside information and surprises that are in store for 2017 edition.
Why marketing isn’t enough? [Vol. 1.]
Every day, most of us receive hundreds of messages and new offers from a broad spectrum of services and products, through multiple channels of communication. In most cases, we look at them with almost no attention, shut them down, before we even decode their meaning and what are they about. Most of them are oriented towards the appeal to make a purchase and spend our money. That’s why marketing is just not enough. If the messages are not enough significant and original, we will no longer recognize them as relevant to us. New technologies combined with proper channels and outside-the-box ideas can make every message more cost-effective than standard techniques.
Published on 2018/03/20