Author: Petra Filip
#NeuralabSpringTour continues! – LEAP SUMMIT 2017.
Our second #NeuralabSpringTour destination is Zagreb - LEAP SUMMIT 2017. This is not just an ordinary station on the tour, seeing that Neuralab is a proud ‘Technology partner’ of the summit. Also our CEO will take part in one of the panels on the main stage.
Micro site – the site that sells
Nearly 3 years ago, HTML 5 was introduced with its hoighty-toighty multimedia capabilities and visual esthetics. New syntax elements like video, audio and canvas were added, to provide a better user experience and a consistent code sequence. Scalable vector graphics, for instance, were a novelty but very soon became a go-to tool for interactivity and animation. The popularity and pure growth of interactive content became more prominent than ever.
Chatbots in E-commerce – All you need to know
Lately, we've had numerous client inquiries about chatbots, their effectiveness and the way they operate. Many of them were associated with the ratio of their usefulness and profitability in the business. Whether we want to admit it or not, chatbots have become the new ‘’hype’’ in E-commerce. Every novelty is a possible method to improve business performance and competitiveness on the market. Chatbots do not differ from this, but their performance depends on many different factors which should be included in the process of implementation.
Step up the game – Boost Your Copywriting technique For Brands
So, yeah, you've been a copywriter for some time now and your client list is getting bigger. Finally, some of your new clients are major businesses or brands. Now's your chance to unfold your creativity, make your work stand out and reach a larger audience. Congratulations! But what happens now? How to actually write copy for big shots?
Bitcoin – the underdog of eCommerce?
Bitcoin made a grand entrance into 2017. with market value highly over 1,000$ per BTC. Last time it’s value was so high, was late 2013.- when the People’s Bank of China approved BTC as a new way of payment. A lot has changed in 3 years. Bitcoin gained wider use on the global scene and all the major companies like Microsoft, WordPress or Steam have integrated BTC as a method of payment. Inevitably, most visible changes have occurred in the sector of e-commerce where the business owners had to adapt to the newly established trend.
A year’s worth of knowledge
Like any other successful business, Neuralab adapts to new trends and keeps the shop up to date. A fair amount of time is invested in education so that Neuralab Elves can come up with new ideas and tools to actualize them. For instance, to be more efficient on Christmas night, they've devised 'Magic dust' propellant so that Rudolf and the gang have more digital boost. Also, they implemented a new sleigh amortizing system for landing on inaccessible terrain.
Neuralab powered events
It's a myth that Santa and his crew travel only on Christmas night. If you ask them nicely for support on your conference, they will surely come. Heck, this year they even went on a tour! Since the elves are sort of tech freaks and social events butterflies, the reindeers have a lot of mileage under their hoofs.
Promising digital trends in 2017 that you can’t ignore.
Every few years new trends occur in the technology and therefore, these trends have a direct impact on society as well. Some of the innovations and trends completely change and transform media and platforms that we use. Some of that innovations partially change current forms and become hybrid forms of existing trends. More importantly, that kind of changes are reshaping the way we use and consume media and media content. This year has brought us many novelties and has changed some previous patterns of user behavior in online sphere. These same changes will have an even greater impact in the year 2017, and will require a certain amount of adaptation and change in marketing and business plans.
Top 7 most awesome digital marketing campaigns of 2016. (Up to now)
The end of year is near and it’s the perfect time for a review and analysis of the most viral and successful digital campaigns in 2016. Neuralab team has done an extensive research of the best campaigns and their strategies and in this article we would like to share findings that we discovered. We made a list of 7 most awesome and viral campaigns, and if you disagree or have a better examples, please, enlighten us in comments. :)
The perfect 5 step recipe for a delightful copywriting cake. Because you CAN have your cake and eat it too!
With development of internet and new media, the need for creative people called ’copywriters’ arose like a phoenix. Their job is to create and shape the message, through the process of analyzing and planning creative ideas and content for different types of platforms and purposes. That includes web pages, social media, mobile applications and much more. In that process (1:M) there are a couple of elements which we need to consider when creating and shaping content for digital platforms and mass audience on that platform.
Published on 2017/04/28