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CATEGORY: Typed & Long reads

  • Wish – a case study in eCommerce User eXperience (UX) for half-a-billion people

    Published on 2021/02/23
    by Tena Gašparac
    You know that popular saying: Why is the app called the Wish? Because you wish you didn't buy that. But is this really true? How come this app got more than 500 million users across the world if it's THAT bad.
  • Nominis ep.04 : Janja Pavetić and MagisWall

    Published on 2021/02/17
    by Tena Gašparac
    Wallpapers, stickers, and pictures - everyone loves unique decorations on their walls. Janja Pavetić should know that better than anyone.
  • Nominis podcast: Hrvoje Bujas and his entrepreneurship game

    Published on 2021/02/03
    by Tena Gašparac
    In our new podcast episode, Hrvoje Bujas digs deep into his entrepreneurial experience. From the very beginnings of his career to the highs and lows of projects on which he built his business strategies on.
  • The content experience: how to prepare content for WooCommerce webshop? [WEBINAR]

    Published on 2021/02/01
    by Tena Gašparac
    eCommerce Hrvatska webinar series invited Neuralab to tackle one of the most sought after answers of every eCommerce Q&A - How to prepare content for the WooCommerce webshop?
  • Nominis – new eCommerce podcast with a special first guest!

    Published on 2021/01/05
    by Tena Gašparac
    The best start of the year is with some great news from the world of eCommerce. Welcome the first episode of Nominis - the largest eCommerce podcast in the region!
  • Help Association IKS, who has lost its working space in the devastating earthquake

    Published on 2021/01/03
    by KresimirKoncic
    Just a week ago, a devastating 6,4 earthquake struck Croatia and left thousands of families homeless. We will rebuild what is materially lost, but Croatia will have a challenging time remaking the social structure, economy and emotional well being of the affected - especially for Petrinja, Sisak, Glina and nearby villages which were neglected by our government(s) for more than 25 years.
  • WordPress 5.6, WooCommerce 4.8 and new Woo App – 3 updates that will round the year right!

    Published on 2020/12/16
    by Tena Gašparac
    To spice up the end of the year, we've got some exciting updates to share. Now it`s clear why they say that good news comes in threes!
  • Why product titles are a DEAL breaker and how they will help you strike one?

    Published on 2020/12/08
    by Tena Gašparac
    Believe it or not, good product titles can be a strong indicator of the seriousness of your eCommerce tactics. In a nutshell, the proper method of writing them is pretty simple, it only requires to stop beating around the bush and get to the point.
  • Digital breakfast – Full-blown eCommerce forecast in one sitting

    Published on 2020/11/24
    by Tena Gašparac
    Netokracija`s Digital breakfast definitely stir up some speculations about next year’s state of eCommerce.
  • Guest lecture: Online Video – the Swiss army knife of digital marketing

    Published on 2020/10/30
    by Bruno Zagorščak
    A couple of months ago RIT (Rochester Institute of Technology) reached out to us @Neuralab would we be interested to hold a presentation as part of their guest lecture series. I jumped on board and got introduced to professor Ante Poljičak who is teaching the New Media Design course.
  • Bittersweet taste of humor copy – and how to make it li(cli)ckable!

    Published on 2020/10/13
    by Tena Gašparac
    Good question to ask every copywriter- Why is humor copy so tough?
  • Mentorships, design audits and equipment donations for the community (Neuralab joined forces with eCommerce Croatia Association)

    Published on 2020/09/28
    by KresimirKoncic
    eCommerce field has grown steadily in the last few years, only to see a massive adoption explosion when pandemic took the stage. (IBM analyzed that COVID-19 accelerated the shift to eCommerce by 5 years).
  • Make stuff on our stuff! Neuralab team is donating IT equipment. Drop us a keystroke.

    Published on 2020/09/24
    by KresimirKoncic
    “Change is inevitable. Except from a vending machine” has been my go-to quote, especially on this web presence. Turbulent times have shifted most knowledge workers into remote mode of work and Neuralab is not an exception.
  • VeeMee promo video [case breakdown]

    Published on 2020/09/21
    by Bruno Zagorščak
    VeeMee has been our client for quite some time now. Back in 2017 we recognized the value of their philosophy and decided to back up this startup with building their web platform and supporting their rising ground. Fast forward to 2020 - VeeMee grew into a respectable digital traceability platform in the agricultural and commercial sector where consumers can find out all about the origin of the products they buy.
  • Lens curator S05E09

    Published on 2020/09/18
    by Bruno Zagorščak
    The ninth edition of Lens Curator's fifth season brings you 5 new excerpts from the world of photography and videography. This month we take a look at manual focus, image stabilization, cuts as vfx, portrait retouching and 'three color rule'
  • Do you need quick & condensed information? Utilize dashboards!

    Published on 2020/08/27
    by Vedran Hanževački
    Information overload is a common thing in the modern world. Data is all around us. Computers, mobile phones and all the other electronic devices are constantly feeding us with facts. If we’re bad at filtering and even blocking information, infobesity can be a real thing. One of the solutions is a digital assistant to help us filter and organize all of the data, and that is the dashboard.
  • Lens curator S05E08

    Published on 2020/08/17
    by Bruno Zagorščak
    The eigth edition of Lens Curator's fifth season brings you 5 new excerpts from the world of photography and videography. This month we take a look at Canon/Sony comparison, Ethan Hawke TED talk, how to key hair on green screen, vintage macro lenses and tips for great photo compostions.
  • Is email marketing dead? The numbers (and exciting Mailchimp features) don’t lie!

    Published on 2020/07/29
    by Tena Gašparac
    Did you know that for every $1 you spend on email marketing, you can expect an average return of $42? Or that last year, 293.6 billion emails were sent and received each day? Not only that, but this figure is expected to increase to over 347.3 billion daily emails in 2022.!
  • eCommerce project – a cost or an investment?

    Published on 2020/07/14
    by KresimirKoncic
    Venturing into eCommerce projects is objectively challenging for larger enterprises. Most of them have existing layered procedures about stock management, distribution practices and already stretched ERP or CRM systems
  • Successful and smooth design handoff

    Published on 2020/07/10
    by Daria Marinović
    Designers and developers perform very different tasks when it comes to creating a product. What might seem completely normal and logical from the designer’s point of view might not necessarily mean the same from the developer’s side. This article will outline the key steps that make the handoff process from design to development smoother. It will also cover some common setbacks and their causes.
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