BIPO Klub
BIPO Klub is BIPA’s content and loyalty subsite for pregnant women and new parents. Since young parents are often on their phone in short windows between other tasks, the site was built mobile-first, with content split into separate sections for parents and for kids so each group can get to relevant content quickly.
Pregnancy tracking
94% sessions made via mobile
76% users visit via organic search
Pregnancy by weeks
A week-by-week pregnancy tracker shows a baby’s development alongside insights from medical professionals, rather than generic pregnancy content unrelated to where a visitor actually is in her pregnancy.
BIPO portal
New and prospective parents get two separate content archives, one for parents and one for kids, covering expert articles, polls, recipes, and videos. The split makes it faster to find parenting guidance versus content meant for the child directly.
BIPO Klub
Members register using an existing BIPA Card or BIPA Digital Card and get access to recurring discounts: baby products discounted during the first week of each month, a rotating set of baby items on sale every two weeks, and a different brand discounted each month.
Look at all the pretty colors
The color palette is deliberately calm rather than bright or busy, since the audience is often browsing while tired or managing a young child at the same time.
