Dream Yacht Charter
Dream Yacht Charter offers yacht charters and vacations worldwide, for customers ranging from first-time sailors to experienced skippers. Booking a sailing trip online meant serving very different needs in the same flow: fleet availability and pricing for confident sailors, and destination guidance and vacation-type explanations for people who had never chartered a boat before.
We built the eCommerce platform behind that booking flow, covering a fleet of nearly 1,000 yachts, searchable by price, boat specification, destination, and date. The project brought together more than 20 people from 8 agencies and took over 4,000 working hours.
Team work of 20+ people
Mutually interlocking content
Integration with multiple external APIs
User agnostic
Dream Yacht Charter serves customers ranging from experienced skippers to people who have never sailed. The booking experience needed to work for both, without asking a first-time customer to already know sailing terminology, and without slowing down an experienced sailor who already knows what they want.
Easily accessible search function
Experienced sailors want to move straight to fleet availability and pricing. The search lets them filter by the details that matter to a confident buyer: price, boat specification, destination, and date.
Guidance for first-time sailors
First-time customers need a different kind of help: an explanation of what each vacation type involves, what it costs, and how the process works, along with the ability to search destinations by date and price. Sea-based tourism has enough unfamiliar terms and options that a customer needs to understand before they can commit to a booking.
Whether someone wants a bareboat charter or a fully crewed one, the fleet of 1000 yachts is organized so both types of trip are easy to find.
Booking the vacation of your dreams
The booking process was designed to be usable without any prior sailing or booking experience: select a boat, dates, and options, and complete the booking in a few steps.
Comprehensive selection of icons
A set of more than 100 custom icons was designed to help users identify destinations and charter types visually as they browse, rather than relying on text alone.
