Filming in Croatia
Croatia has hosted productions including Game of Thrones adn Star Wars: The Last Jedi alongside a national incentive program offering a 25% cash rebate on qualifying productions. The website needed to make that case to international producers scouting a country they may not have considered, backed by the specific locations, service providers, and incentives available.
370+ filming locations
150+ projects filmed in Croatia
Directory of production and service companies
3 challenges, 1 solution
Three challenges shaped the site: presenting hundreds of filming locations in a way that made sense rather than as one long list, making that information easy for busy producers to search, and building brand recognition for Filming in Croatia specifically. The site was built on custom WordPress.
Featuring locations
Locations are grouped into five geographic clusters, coastal cities, islands, inland areas, and others, then broken into 12 more specific categories covering things like historic sites, beaches, and rural landscapes. Each cluster includes background content on the location itself, along with an interactive map for browsing geographically.
Content accessibility
Filtering lets a producer narrow locations by the specific criteria a scout cares about, rather than browsing all 370-plus locations at once.
An industry directory lists Croatian production and service companies available to international productions, so a producer scouting locations can also find local crews and services without a separate search.
Brand recognition
Brand recognition relied on consistent use of Filming in Croatia’s own colors and visual identity across the site, distinct from the Croatian Audiovisual Centre’s broader branding, so producers researching locations associate the resource with a specific name.
We believe that the Filming in Croatia website successfully showcases Croatia as a world-class filming destination.
But hey, don’t take our word for it – words of gratification from directors and producers are highlighted right there on the homepage!
Tanja Ladović
Program Coordinator
“The website, which gives internal stakeholders something to show potential partners, has garnered highly positive feedback. Timely and communicative, Neuralab helped us understand and learn the process of creating the website. Their creativity and out-of-the-box thinking were noteworthy.”
Read full review on Clutch
