IUCN Save Our Species
IUCN Save Our Species funds science-based conservation projects worldwide, currently more than 400 of them, spanning specific species, regions, and threats. The site needed to present that many active projects clearly, support a straightforward donation process, and bring in new donor partners from both private individuals and corporations.
400+ projects
Interactive map
User friendly donation system
Goals
- Showcase IUCN Save Our Species’ initiatives
- Engage new donation partners from private and corporate sectors
- Simplify the donation process
The domino effect
In applying the new brand identity and a self-explanatory metaphor of the domino effect, we built the animation for identifying threatened species and their impact on humans and ecosystems.
As one species vanishes, it drags along a whole chain of species that depend on it. Be it bees, tigers, or the platypus, these act as dominos falling one after the other, ultimately leading to the demise of mankind!
Projects and initiatives
In an engaging, skimmable, and easily understandable way, the projects are collected in one place, browseable by Threats, Locations, Species, Conservation status, and Initiatives, and supplied with detailed information about the project objectives.
The IUCN Save Our Species’ initiatives are integrated into region-focused or species-focused actions and currently support over 400 projects from all over the world.
Donate in 3 steps
The donation flow is built around showing where funds actually go, since a first-time donor deciding whether to give is often more persuaded by seeing a concrete allocation than by a general appeal for support.
Branding
The brand identity was developed with Landor & Fitch and won bronze at the Cannes Lions International Festival of Creativity.
