Lily Beauty
Lily Beauty was the first Croatian retailer to bring Korean and other Asian skincare brands to market, alongside a curated selection of global skincare and haircare brands. The catalog runs to more than 450 products, organized by skin concern as well as by brand, for customers already familiar with specific K-beauty ingredients and routines.
450+ products in store
Over 10% direct conversion rate
E-mail automations integration
Guided path to purchase
Product pages pair recommendations with customer reviews and expert guidance, so a shopper can move from browsing to checkout without leaving the page to research a product elsewhere. For customers who leave items in their cart, a Mailchimp abandoned-cart automation follows up automatically, and has reclaimed hundreds of orders to date.
Organized beauty drawer
The catalog is organized by product type and by skin concern, dry, oily, sensitive, combination, anti-aging, so customers can shop by what they’re trying to solve rather than browsing by brand alone. A ‘Hall of Fame’ section on the homepage highlights bestsellers, keeping the most-shopped products visible without customers having to search for them.
Mobile shopping
Lily Beauty’s commitment to mobile accessibility ensures that customers enjoy a seamless and convenient shopping experience, no matter where they are. It incorporates easy navigation, quick loading times, and touch-friendly interactions, making it simple for shoppers to explore the latest health trends and discover new beauty favorites on the go.
Only genuine reviews
User-Generated Content (UGC) is important for Lily Beauty as it builds trust and credibility through authentic customer reviews and testimonials, providing social proof and influencing potential buyers’ decisions. To encourage feedback, we implemented a Mailchimp automation which prompts customers to leave reviews after purchasing products. This ongoing automation has maintained an open rate of over 60%.
Irena Malagia Korejzl
Owner
“Working with Neuralab was easy. It was very precise and easy to understand who was in which role, and it was easy to communicate with them. “
Read full review on Clutch
