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Petrol Snow Rush: a Facebook app

Petrol wanted to have a full digital social media experience with their users. So we turned to video games! The goal of the app was to help the drivers reach their homes through the snowy blizzard.

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The idea was to create a simple game and to test players’ agility and speed. Since Petrol is a gas company, and we were inspired by the upcoming holidays, we wanted to create a game that will help the drivers get some extra boost to make it through the snowstorm and safely to their destination.

petrol snowrush

The game was a massive social hit, with some users playing for more than 500 times! The average user-brand interaction is 9 minutes per play. The game was played hundreds of times for each average user. The game was developed with pure Facebook and
HTML5 controls.

petrol snow

Please head out to our Behance portfolio entry for more information and visuals.

Bruno Zagorščak
Bruno Zagorščak Neuralab Co-founder and Chief Content Officer

A Boletus aficionado who loves to get lost in the woods. He's still holding dearly to his OG Canon 5DmII while claiming that the play button is the apex call-to-action button on the web.

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