The Croatian Audiovisual Centre is a government-backed strategic agency for the audiovisual sector of Croatia. A website was needed to promote Croatia as an international filming destination with a variety of geographical and cultural filming locations combined with a mixture of different climates, high quality local service providers and a top-notch audiovisual portfolio. Quite demanding, we know.
370+ filming locations
150+ projects filmed in Croatia
Directory of production and service companies
3 challenges, 1 solution
There were some challenges to overcome:
- Featuring locations in a coherent manner
- Content accessibility
- Brand recognition
But all of this was no match for our design & dev team as they really delivered! The deliverable? A custom WordPress website!
The locations were grouped into five clusters, which were then grouped into 12 categories, pointing out the astounding diversity of filming locations. We also featured some educational content about the locations and let’s not forget the interactive map.
To make exploring Croatian locations easier for the ever-busy producers and AV professionals, we implemented some simple, yet efficient filtering features. With the right combination of keywords and visuals, we demonstrated that Croatia can accommodate the most demanding visual requirements.
As firm fans of yellow pages, we could do no other than include an Industry directory page of Croatian production and services companies available for work with international partners.
Brand recognition? We kept it simple and used brand colors, which made the Filming in Croatia site visible and recognizable even from space. Facts.
We believe that the Filming in Croatia website successfully showcased Croatia as a world-class filming destination.
But hey, don’t take our word for it – words of gratification from directors and producers are highlighted right there on the homepage!
Last but not least, for even more words of gratification, check out the testimonial from Tanja Ladović, a program coordinator at Croatian Audiovisual Centre. Not that we’re tooting our own horn, but it seems that the client was quite satisfied with the whole process and final product!
“The website, which gives internal stakeholders something to show potential partners, has garnered highly positive feedback. Timely and communicative, Neuralab helped us understand and learn the process of creating the website. Their creativity and out-of-the-box thinking were noteworthy.”
Read full review on Clutch