HSM360
HSM360, a leader in software consultancy and implementation, has been setting industry standards for over 25 years. Specializing in CRM, cloud solutions, and software distribution, HSM360 sought to transform their digital presence with a powerful eCommerce platform. Partnering with us, they aimed to centralize their vast product offerings and streamline user experience. The result? A robust, multi-functional webshop, seamlessly integrating over 4000 products, color-coded segments, and an intuitive wizard.
100+ search filters
CRM integration
A11Y design with auditory support
The challenge
HSM360 needed to level up their digital game with a platform that could juggle thousands of products, articles, and events without breaking a sweat. Our mission was to create a sleek, user-friendly experience with turbocharged search and filtering, all while handling multiple languages and currencies like a pro. Integration with existing CRM tools like Salesforce was essential, but also ensuring flexibility and avoiding vendor lock-in to support long-term adaptability.
Category clarity
HSM360’s platform is a masterclass in organizing complexity. Each business segment is seamlessly integrated and color-coded, making it a breeze for users to navigate and shop by their specific needs. This isn’t just about pretty colors! Every segment is connected to relevant blog posts and articles, ensuring a holistic experience where products and content come together. Whether you’re diving into AV production or cloud solutions, finding what you need is as intuitive as it gets.
Smart selector
Navigating through thousands of products can be a daunting task, but HSM360’s interactive assistant makes it a breeze. This two-step wizard filters the vast catalog down to the essentials, guiding users through a personalized shopping experience. By simply selecting their role and how they intend to use the products, customers are quickly directed to the 20-ish most relevant items.
Design components
The design of the HSM360 website combines functionality with a visually engaging interface. The color-coded segments ensure intuitive navigation, while the minimalist buttons and icons keep the vibe modern and clean. The platform also integrates accessibility features such as an auditory option, making the content available to visually impaired users. Toss in dynamic filters and snappy contact forms, and you’ve got a UX that’s as inclusive as engaging.
All-around engagement
HSM360 is designed to keep users informed and engaged across all devices. The homepage features a dynamic hero unit linked to an automated news carousel, ensuring that conferences, seminars, and workshops are front and center. Furthermore, the platform’s responsive design adapts seamlessly to any device, from smartphones to HD screens, catering to creative professionals who might browse on the go but complete purchases on high-resolution displays.
