HSM360
HSM360 is a B2B software consultancy and distributor with more than 25 years in the market, covering CRM implementation, cloud services, and software distribution including Salesforce and Adobe. The platform brings together a catalog of more than 4,000 products across those business lines into one webshop, organized by color-coded segment with a guided product selector.
100+ search filters
CRM integration
A11Y design with auditory support
The challenge
HSM360 sells across several distinct business lines, CRM, cloud, software distribution, and AV, each with its own catalog, articles, and events. A single customer usually only cares about one of those lines, so the platform needed to sort a large catalog by segment without forcing every visitor through the same generic storefront. It also had to integrate with HSM360’s existing Salesforce CRM, support multiple languages and currencies, and avoid locking HSM360 into a single vendor’s ecosystem long-term.
Category clarity
Each business segment, AV production and cloud solutions among them, has its own color used consistently across the site, so customers can tell which part of HSM360’s catalog they’re in at a glance. Each segment is also linked to related blog posts and articles, so someone comparing cloud solutions sees relevant content next to the relevant products instead of a separate, disconnected blog section.
Smart selector
A two-step selector narrows HSM360’s full catalog down for individual customers. Users choose their role and how they plan to use the product, and the wizard returns around 20 of the most relevant items instead of the full catalog.
Design components
The interface uses a minimal set of icons and buttons within each segment’s color system, plus dynamic filtering across the catalog. Accessibility features include an auditory option for visually impaired users, alongside the standard filtering and contact forms.
All-around engagement
The homepage runs an automated news carousel tied to HSM360’s conferences, seminars, and workshops, so upcoming events stay visible without a separate events page. The site is responsive across devices, since HSM360’s customers tend to browse on a phone but complete a purchase on a larger screen.
