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Lily Beauty

About the project

Lily Beauty is an eCommerce platform specializing in high-quality skincare and haircare products. The company is committed to promoting slow beauty through a holistic approach, offering a curated selection of trusted global brands. Known for being the first in the Croatian market to introduce Asian and Korean skincare, Lily Beauty stands out with its rapid adoption of beauty trends and a personalized customer experience.

k-beauty

450+ products in store

conversion-rate

Over 10% direct conversion rate

mailchimp-automations

E-mail automations integration

lily hero unit

Beauty begins with you(X)

Lily Beauty is crafted with a strong commitment to user experience. The platform features intuitive navigation and targeted content that guide customers smoothly from product discovery to purchase. Trust-building elements, such as authentic testimonials and expert advice, are highlighted to enhance customer confidence and loyalty. For customers who overlook items during checkout, we’ve set up a Mailchimp ‘abandon cart’ automation, successfully reclaiming over 80 forgotten orders to date.

lily desktop screens

Organized beauty drawer

The platform features a comprehensive range of categories and subcategories. From skincare and haircare to anti-aging solutions, we organized Lily Beauty’s extensive product offerings into intuitive segments that make shopping easy and efficient. The most important categories are prominently highlighted on the homepage, allowing customers to quickly access trending and essential products.

lily-product-categories

Swipe for style

Lily Beauty’s commitment to mobile accessibility ensures that customers enjoy a seamless and convenient shopping experience, no matter where they are. It incorporates easy navigation, quick loading times, and touch-friendly interactions, making it simple for shoppers to explore the latest health trends and discover new beauty favorites on the go.

lily mobile screens

Only genuine reviews

User-Generated Content (UGC) is important for Lily Beauty as it builds trust and credibility through authentic customer reviews and testimonials, providing social proof and influencing potential buyers’ decisions. To encourage feedback, we implemented a Mailchimp automation which prompts customers to leave reviews after purchasing products. This ongoing automation has maintained an open rate of over 60%.

lily-testimonial

Irena Malagia Korejzl

Owner

“Working with Neuralab was easy. It was very precise and easy to understand who was in which role, and it was easy to communicate with them. “

Read full review on Clutch

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