OTRUSA
OTRUSA has more than two decades of experience distributing OTR, farm, and TBR tires, and is scaling into a global market that includes construction, mining, forestry, and agricultural buyers. The platform runs on WordPress, built to handle a large multi-brand catalog rather than a small consumer storefront
30+ filters and 4000+ products
Tailor-made shipping calculation
Versatile search options
Shipping built for oversized freight
Tire shipping costs vary heavily by size and weight, and OTR and farm tires can run into the hundreds of pounds each. Checkout calculates shipping based on what’s actually in the cart, rather than a flat or zone-based rate that doesn’t account for oversized freight.
Dedicated promotions template
Promotional or seasonal items get their own page template, so OTRUSA’s team can set up a new promotion without custom development work each time.
Comparing products
With more than 4,000 products across dozens of brands, finding the right tire for a specific vehicle or job often means comparing several similar options. The comparison tool puts two or three tires side by side, with full specs on each product page, instead of requiring separate tabs to compare manually.
Interactive warehousing
Customers can find the nearest OTRUSA warehouse on an interactive map for local pickup, useful for a buyer who needs tires faster than shipping allows, or wants to avoid freight costs on heavy OTR and farm tires.
Responsive design
The site works the same way on a phone as on desktop, useful for a buyer checking a tire spec or stock level from a job site rather than an office.
Branding
Neuralab developed OTRUSA’s brand identity to stand apart in a market where most tire distributor sites look interchangeable.
Iconography
A custom icon set marks site navigation and product categories, so users can identify OTR, farm, or truck tires at a glance.
T. L.
e-commerce manager
“Neuralab can customize everything, and they see every project differently.”
Read full review on Clutch
