WOW Junkie
WOW Junkie is a Croatian online retailer curating premium beauty, skincare, and haircare brands, many hard to find elsewhere in Croatia, for customers who already know their ingredients and expect visible results. The site needed to work as both a retail platform and a content hub, brand storytelling, articles, and community discussion sitting alongside the product catalog.
Offbeat user-generated content
Fast, mobile-first shopping
Global reach with a local touch
Bridging aesthetics with eCommerce
WOW Junkie stocks dozens of curated brands, each with its own visual identity, so the site design had to hold together as one coherent shop rather than a patchwork of brand pages. Category filtering by skin type and concern, dry, oily, combination, sensitive, mature, anti-aging, acne, sits inside a shared layout, so customers can move between brands without the experience resetting each time.
A canvas of unique content
Each curated brand gets a dedicated page with its own story, alongside an articles section covering beauty trends and industry news. Wish lists let customers save products they’re considering and come back to them later, useful for anyone comparing several premium products before committing to a purchase.
Adaptive artistic taste
With roughly 70% of WOW Junkie’s traffic coming from mobile and tablet, the site was built mobile-first rather than adapted afterward. Filtering, brand pages, and checkout all needed to work as the primary experience on a small screen, not a secondary one.
Logo unveiled
The WOW Junkie logo combines the two words into a mark built around a crown and a brush-stroke detail underlining the O, a nod to the brush patterns and product textures that run through the brand’s product photography.”
Branding: crafting the WOW identity
The brand identity was built to match WOW Junkie’s own positioning. Curated, opinionated, and aimed at customers who already know what they’re looking for, rather than a generic beauty-store look.
Claudio Kramarić
Owner & Co-Founder
“The development team's efforts have allowed the client to compete on a much larger scale. Neuralab was knowledgeable, specialized, and hardworking. The project management was very rapid and effective—they were always available through multiple communication channels.”
Read full review on Clutch
