SSAB Hardox Wearparts Tuscaloosa
SSAB Hardox Wearparts Tuscaloosa sells custom high-strength steel wearparts, but had no company website. Every quote and order ran through manual, offline processes, which slowed sales and made it harder to compete for time-sensitive industrial orders.
Neuralab built a WooCommerce platform that lets customers configure a wearpart to their own specifications and get pricing back immediately. The eCommerce build includes Square Payments for checkout, custom plugins for product customization, and calculators for tax and shipping.
A legacy spanning over a century
Pioneering fossil-free steel
Steel products eComm bazaar
Part of SSAB, a highly specialized global steel company
SSAB is a Nordic and US-based steel producer and the leading producer of heavy plates in North America. It specializes in advanced high-strength steels (AHSS) and quenched & tempered steels (Q&T) for the energy and heavy transport sectors, and operates in more than 50 countries.
The company is strongly committed to fossil-free steel production, aiming to cut its carbon footprint across the industry.
Main features
- Product configuration and pricing
Customers enter a few product dimensions and specifications, and the platform calculates a custom design and price in real time. What used to require a phone call or a quote request now happens in the browser, before the customer has committed to an order. - Product and equipment search
Hardox wearparts are built for wear and tear across a range of industries and equipment types. A search function lets customers filter by production type or equipment, so buyers looking for a specific application can find the right part without paging through a general catalog. - Role-based pricing
Pricing runs on the WooCommerce Role-Based Pricing plugin, so the price a customer sees depends on their account role and customer profile, not a single list price. That supports the account-specific and negotiated pricing industrial B2B buyers expect, instead of forcing every customer through the same checkout.
Product configurator
The configurator turns a rough idea into an order. A customer enters basic dimensions and the system returns a price immediately, so they can place an order without finalizing every specification up front. From there, the order is fine-tuned to the customer’s exact measurements before it’s fulfilled.
Archive pages
Product documentation, technical wearparts data, case studies, and sector-specific resources sit in a searchable archive with filtering by category. Customers and engineers can find the specific technical information they need without going through a sales rep.
Payments, tax, and shipping
Checkout runs on Square Payments, with tax and shipping calculated automatically based on the order and delivery address. That removes a manual pricing step from the SSAB team on every custom order, and gives customers a checkout that works the way any other online purchase does, on any device.
Simon Lizotte-Latendresse
Project Engineer
“Once the project was launched, it was clear that the platform was fully-functional and positioned the company as a leader in the market. The team was successful in introducing many new features while keeping the platform easy to use for both the company and its clients.”
Read full review on Clutch
