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Facebook on the hunt for YouTube!

It seems that YouTube is in for a little competition! Facebook just blasted off their new platform called ‘Watch’. Basically, it’s a new way for users to search, watch and store videos on Facebook via new tab. ‘Watch’ will be packed with original video content produced by partners. Revenue is shared fifty-fifty(ish).

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Creators now have an option to lay out their video content in a more logical format than the usual feed, and in the end, make more money off their videos via TV-style ad breaks. With almost 2 billion users, Facebook continues to disrupt the established online video universe.

New content will be organized under a show page – this could unite the procedure of watching and commenting on a video. Facebook’s VP of media partnerships, Nick Grudin, elaborated: “We think creating a show has a number of benefits, like the ability to reach a predictable and loyal audience. People will be able to follow the shows they like, and when there’s a new episode of a show, Facebook will inform the show’s followers and the episode will automatically appear in their Watchlist in Watch.”

At first, ‘Watch’ will be available to a limited batch of US users, before being presented to more people over the next few weeks.

Bruno Zagorščak
Bruno Zagorščak Neuralab Co-founder and Chief Content Officer

A Boletus aficionado who loves to get lost in the woods. He's still holding dearly to his OG Canon 5DmII while claiming that the play button is the apex call-to-action button on the web.

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