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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Tina Šmanjak was born in Dubrovnik, grew up in Slovenia, graduated from two universities, and started her first webshop while still in college. 4 years ago, she and her partner started the project fitzone.hr, which today has over 127,000 followers on YouTube, and now you have the opportunity to find out how she succeeded in this.

2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.

It seems that YouTube is in for a little competition! Facebook just blasted off their new platform called 'Watch'. Basically, it's a new way for users to search, watch and store videos on Facebook via new tab. 'Watch' will be packed with original video content produced by partners. Revenue is shared fifty-fifty(ish).

December edition of Lens Curator brings you 5 new excerpts from the world of photography and videography. Read about how to shoot music festivals, the ultimate GoPro killer, new features of Adobe Premiere 2017, PhotoScan by Google Photos and how to get people to join your live streams.

October edition of Lens Curator brings you 4 new excerpts from the world of photography and videography. Read about content ID, Virtual Reality, robot editors, table top lighting and new RED Epic camera...

September edition of Lens Curator brings you 4 new excerpts from the world of photography and videography. Read about Canon 5DmarkIV, professional colorist workflow, pancake timelines inside of Premiere CC, how to turn IKEA table into product shoot booth, YouTube expanding its community features and basic filmmaker survival kit.

The January edition of Lens Curator brings you 4 new excerpts from the world of photography and videography. This month we bring you our highlights of CES 2016 - Movi camera and Oculus Rift, as well as a keynote from YouTube's Chief Business Officer. Also check one great tutorial which will show you how to shoot and edit great interior real estate videos.