Not so long ago, on Valentine's Day in 2005, Chad Hurley, Steve Chen, and Jawed Karim began creating a video-sharing web platform, which they named YouTube.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Since its inception on Valentine's Day, not so long ago in 2005, until today, YouTube has not stopped growing. Day by day, it continues to break its own records in terms of viewership. Moreover, when it comes to search volume, it has found itself shoulder to shoulder with the long-standing undefeated champion, Google.
Is YouTube getting a visual update?