The 68th episode discusses strategies for building a trustworthy webshop, featuring insights from experts Goran Blagus and Dario Begonja. They cover topics such as understanding the customer journey, the importance of customer reviews, and the role of content marketing in enhancing online sales and customer trust.
Industry secrets. Sans the fluff
The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?
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We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.
Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.
Ivan Božić worked as a manager in the private sector, and then became the director of the social cooperative Humana Nova, where he helps socially excluded individuals and employs those who are marginalized in our society.
Damir Firšt is the communications director of Auki Labs, and co-founder of Matterless Studio, two Hong Kong startups that develop Augmented Reality technology with an emphasis on the shared experience of their users.
Kristijan Keindl is the founder of the largest retail chain in the segment of bicycles and bicycle equipment in Croatia, which is present in Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.
Slobodan Školnik is a FER graduate who moved from IT to sales. In 1998, he took over Magma, where he remained until 2004, when he moved to be in charge of Emmezeta. In 2022, he moved to Moemax, which he leads at the time of recording this show.
Zlatko Viščević is one of the few professional numismatists in Croatia, and the owner of the webshop cbm-store.com. In addition, he is the author of several books and many articles on numismatics.
Vedran is a sales consultant with many years of experience in the sales sector and the owner of the consulting company Sorbel Group. In addition, Vedran, together with our Saša and Ognjen Bagatin, is the co-owner of the brand Prodajni Mindset.
Elvis is one of the two founders of Tvornica Zdrave Hrana, which started as a webshop 8 years ago and today has 15 branches all over Croatia, offering over 3,000 healthy products.
Mario Benić started his first company at the age of 19, and just a few years later he started organizing the Hard Island and Offtime festivals at Zrće and Jarun. Today, he develops an eCommerce platform for the rapid development of webshops and works as an eCommerce consultant.
Sara Peranić is a social pedagogue who works in therapy and started her blog 4 years ago. Since then she has helped over 1200 clients to live better lives. Her mission is to remove the layers of social expectations, obligations and sabotaging beliefs from the back of the modern woman.