As part of the Girls in Digital Week initiative, we recently collaborated with Profil Klett to host an inspiring Woobinar featuring our talented female colleagues. This special episode brought together BD Lana, designer Martina, and programmer Patricija, along with Monika from Profil Klett Hrvatska, to discuss the realities of being women in the tech industry.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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In Nominis episode 085, we examine how omnichannel strategies can boost online sales. Danijela Živković from Infobip shares insights on aligning digital and physical channels to create a unified customer experience, highlighting the benefits of integrated marketing and customer engagement across platforms.
In Nominis episode 084, we dive into the art of building thriving professional communities. Tin Đudajek, co-founder of Canonical SEO Agency and Zagreb SEO Summit, reveals how strategic online engagement combined with authentic offline events can create lasting connections.
In Nominis episode 083, we explore the transformation journey of agencies navigating the dynamic digital landscape. Nikola Budiša, founder of LM Komunikacije, reveals how embracing adaptability and creative content strategies helped his agency thrive amidst rapid industry changes, demonstrating the critical role agility plays in sustained agency success.
In Nominis episode 082, we delve into the power of communication experts in building standout brands. With insights from Maja Čehulić, a seasoned expert hailing from "Grizli komunikacije", this episode highlights the importance of aligning communication with core values to forge lasting connections and drive business success.
In Nominis episode 081, we explore the gap between merchants' design desires and the functional essentials of a successful webshop. Our own BD Karlo Štefčić emphasizes the importance of prioritizing user experience, strategic planning, and reducing plugin reliance to create a streamlined and impactful eCommerce platform.
In Nominis episode 080, we explore how personal resilience and community support can drive impactful business initiatives, as Marko Fertelmeš shares his journey of founding Sunčani put. This episode highlights the power of compassionate entrepreneurship and the role of corporate responsibility in supporting humanitarian causes.
Nominis episode 079 dives into cyber security, discussing common online scams, how to protect your webshop, and the frequent security gaps among local merchants. It covers the importance of encryption, updating plugins, NIS2 compliance, and why employee education is crucial in preventing cyber threats.
In Nominis episode 078 we explore the rise of eCommerce logistics, the impact of increasing online orders, and how delivery services adapt to growing demand. Find about the challenges of labor shortages, shifting consumer preferences, and emerging trends in cross-border delivery.
In Nominis episode 077 we discuss the intricate balance of mental health and business success while exploring therapeutic insights and the vital integration of nature.
In Nominis episode 076 we emphasize that strong communication and respect between agency and client are crucial for successful eCommerce projects, highlighting the importance of these elements in building effective partnerships.
Episode 075 discusses the role of Email marketing for web merchants. through email communication the conversion rate is around 4-5 percent, there's the opportunity for remarketing, up-selling, cross-selling, building loyalty relationships through this communication, etc.