Nominis podcast – episode 82: Building a brand with communication experts
In Nominis episode 082, we delve into the power of communication experts in building standout brands. With insights from Maja Čehulić, a seasoned expert hailing from “Grizli komunikacije”, this episode highlights the importance of aligning communication with core values to forge lasting connections and drive business success.
In the new episode of Nominis podcast which we are producing in partnership with the Association of eCommerce Croatia, we spoke to Maja Čehulić – director of the account department at Grizli Communications agency. Together with Marcel Majsan, she delved into the intricate world of brand building and the pivotal role of communication experts in crafting a distinctive identity. With over a decade of experience in the communications industry, Maja offered valuable insights into how businesses can create meaningful connections with their audience through clear, authentic, and impactful messaging.
Branding is more than just a catchy logo or slogan; it’s about creating a story that resonates with customers. Maja highlighted the importance of aligning a business’s core values with its messaging strategy, enabling brands to stand out in an increasingly crowded market. Drawing from her experience at this year’s CRO Commerce conference, she emphasized how strategic communication can turn even complex concepts into engaging narratives that build trust and loyalty.
Maja explained that the foundation of effective branding lies in understanding your audience and crafting a story that speaks directly to them. Through examples from her extensive career, she illustrated how communication experts help businesses navigate this journey, ensuring their messaging is both authentic and memorable. The conversation also touched on the evolving role of visual identity in branding. A cohesive design that complements the brand’s messaging not only captures attention but also strengthens brand recall, making a lasting impression on customers.
“Communication is an ever-evolving field that requires constant adaptation to new challenges. Whether it’s navigating shifting consumer behavior or leveraging new technologies, businesses that prioritize strategic communication will be better positioned to succeed.”
A recurring theme in the discussion was the challenge of engaging audiences with ever-shrinking attention spans. Maja noted that digital content today must grab attention within mere seconds, making concise and impactful storytelling more important than ever. She emphasized the value of leveraging specialized agencies like Grizli to craft content strategies that resonate with modern audiences.
You can check the video recording of Nominis 082 on the official YouTube channel of eCommerce Croatia.
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