Nominis podcast – episode 094: Are you advertising like it’s 2016?
In Nominis episode 094, we talk about digital advertising in 2026 with Dino Oreški, secretary of eCommerce Croatia and digital marketing specialist. The episode focuses on AI, automation, Google, Meta, Shopping Ads, campaign structure, and why many webshops still run marketing with outdated habits.
In the new episode of Nominis podcast which we are producing in partnership with the Association of eCommerce Croatia, Marcel Majsan spoke with Dino Oreški, secretary of eCommerce Croatia and expert in digital marketing.
The biggest change in digital advertising is the shift from manual control toward automated systems that understand user intent. Platforms such as Google and Meta now work with more data than any individual merchant can collect or process, which means campaign setup has to change.
Dino explained that Google is moving away from classic keyword thinking and toward understanding what the user actually wants. Two people can search for the same product, but get different recommendations based on behavior, context, and intent.
Another important change is the arrival of Shopping Ads in Croatia through Google Merchant Center. For webshop owners, that means product pages, titles, descriptions, photos, feeds, and structured data will become even more important.
Modern advertising depends less on manually controlling every campaign detail and more on giving platforms the right signals. That means clean tracking, good product data, enough creatives, clear landing pages, and patience during the learning phase. If the setup is weak, automation only makes the weak points visible faster.
The episode also covers Meta’s Advantage Plus, Google’s Power Pack model, Performance Max, Demand Gen, AI-supported Search campaigns, remarketing, ROAS optimization, and the coming shift toward margin-based optimization.
Dino also warned about common mistakes: too many campaigns, duplicated conversions, changing ads during the learning phase, sending users to the homepage instead of the relevant product page, and ignoring the value of first-party data.
SEO and content still matter. Dino pointed out that clear category structures, unique product pages, useful landing pages, and list-style content are becoming more important because AI tools often rely on structured content when generating answers.
The episode ends with a practical message for webshop owners: advertising in 2026 requires a cleaner technical setup, fewer but stronger campaign structures, better data, more creative variations, and a better understanding of how automated platforms actually learn.
You can check the video recording of Nominis 094 on the official YouTube channel of eCommerce Croatia.
A Boletus aficionado who loves to get lost in the woods. He's still holding dearly to his OG Canon 5DmII while claiming that the play button is the apex call-to-action button on the web.
