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CroCommerce 2024 – Key insights and one award from Croatia’s eCommerce conference

Crocommerce 2024, held in Zagreb, Croatia, proved to be a pivotal event for the eCommerce industry.

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The conference brought together industry experts, entrepreneurs, and stakeholders to discuss the latest trends, challenges, and opportunities shaping the eCommerce in Croatia. And yes, Neuralab team got one more award 🙂

The conference focused on several key areas:

  • Market Expansion: Speakers discussed the challenges and opportunities of entering new markets, providing valuable insights for businesses looking to expand their reach.
  • Cybersecurity: Experts warned about the growing threat of cyber attacks and emphasized the importance of robust security measures to protect businesses and customer data.
  • Customer Care: The conference highlighted the significance of providing excellent customer service as a competitive advantage. Speakers discussed strategies for building customer loyalty and satisfaction.
  • Market Research: Attendees gained valuable insights into the latest trends in the eCommerce industry in Europe, Croatia, and neighboring countries through presentations of new market research.

The Wonderland Stage

A unique feature of the conference was the Wonderland stage, which hosted a series of small talks in a more intimate setting. This format allowed attendees to engage directly with speakers and ask questions in a personalized manner.

Key Takeaways from the Event

  • Advocacy Remains a Powerful Marketing Tool: Word-of-mouth continues to be a highly effective marketing strategy. Businesses should focus on delivering exceptional customer experiences to foster positive advocacy.
  • Sustainability is a Growing Consumer Trend: Younger generations are increasingly prioritizing sustainability. Offering eco-friendly options (but in a truthful way), such as used products, repairs, and sustainable materials, can attract this demographic.
  • Emotions Drive Purchase Decisions: While price is a factor, emotions play a significant role in influencing purchases. Businesses should create compelling brand stories and emotional connections with their customers.
  • Parcel Lockers Gain Popularity: Consumers value convenience, and parcel locker shipping options are becoming increasingly popular. eCommerce businesses should consider offering this service to meet customer demand.
  • Payment Trends Shift in Croatia: Card payments are on the rise, while the popularity of pay-on-delivery options is slowly declining.
  • European Expansion Becomes Easier: Improved shipping services have made it easier for businesses to expand their operations across Europe.
  • Brick-and-Mortar Stores Remain Relevant: Physical stores continue to play a vital role in the customer journey. Many consumers still prefer to see and touch products before making a purchase.
  • Regulatory Landscape Continues to Evolve: Businesses must navigate a complex regulatory environment, with new directives being introduced at both national and European levels. Staying informed about these changes is crucial for compliance.
  • A Call for Improved Cybersecurity: Many eCommerce websites were found to be lacking in basic security measures, making them vulnerable to cyber threats. It’s imperative for Croatian businesses to prioritize cybersecurity to protect their customers’ data and maintain trust.

And one more thing

Neuralab team received an award for supporting eCommerce community through several channels, but most importantly – through our Nominis podcast that covers all aspects of merchants and developers challenges.

All in all, CroCommerce 2024 provided valuable insights into the evolving e-commerce landscape. By understanding these trends and adapting their strategies accordingly, businesses can position themselves for success in the competitive marketplace.

Krešimir Končić
Krešimir Končić Owner at Neuralab

Ex QBASIC developer that ventured into a web world in 2007. Leading a team of like-minded Open Source aficionados that love design, code and a pinch of BBQ. Currently writing a book that explains why ‘coding is the easier part’ of our field.


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