Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google's integration of AI technologies.
Industry secrets. Sans the fluff

Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.
Episode 069 of Nominis discusses Croatian online consumer behavior, focusing on their preference for price and delivery speed. The conversation highlights the need for customer education and sustainable delivery options, and explores research methodologies in understanding online shopping trends.
The 68th episode discusses strategies for building a trustworthy webshop, featuring insights from experts Goran Blagus and Dario Begonja. They cover topics such as understanding the customer journey, the importance of customer reviews, and the role of content marketing in enhancing online sales and customer trust.
We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.
Boris Trupčević is a former media director, former editor-in-chief of the largest Croatian newspaper, and former CEO of a successful multinational eCommerce brand. In addition, Boris is an investor, advisor, mentor and supporter of startups, consultant and speaker, but also a Camino survivor.
Ivan Božić worked as a manager in the private sector, and then became the director of the social cooperative Humana Nova, where he helps socially excluded individuals and employs those who are marginalized in our society.
Damir Firšt is the communications director of Auki Labs, and co-founder of Matterless Studio, two Hong Kong startups that develop Augmented Reality technology with an emphasis on the shared experience of their users.
Kristijan Keindl is the founder of the largest retail chain in the segment of bicycles and bicycle equipment in Croatia, which is present in Slovenia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.
Slobodan Školnik is a FER graduate who moved from IT to sales. In 1998, he took over Magma, where he remained until 2004, when he moved to be in charge of Emmezeta. In 2022, he moved to Moemax, which he leads at the time of recording this show.
Zlatko Viščević is one of the few professional numismatists in Croatia, and the owner of the webshop cbm-store.com. In addition, he is the author of several books and many articles on numismatics.
Vedran is a sales consultant with many years of experience in the sales sector and the owner of the consulting company Sorbel Group. In addition, Vedran, together with our Saša and Ognjen Bagatin, is the co-owner of the brand Prodajni Mindset.