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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Podcasts

Episode 071 of Nominis discusses the evolving landscape of SEO. Guest Davor Bomeštar emphasizes the shift in content quality and the importance of creating authentic, well-researched content for webshops. He highlights the need for thematic authority and predicts significant changes in SEO dynamics due to Google's integration of AI technologies.

Episode 070 of Nominis explores the impact of ChatGPT on online retail copywriting, featuring insights from Croatian experts Nenad and Nebojša. The discussion centers on the balance between AI tools and human creativity in crafting effective web content, and the evolving role of copywriters in the digital landscape.

We decided to give you a slightly different format of Nominis, with two guests instead of two hosts. The topic discussed was which platform to choose when starting the development or redesign of a webshop. We invited representatives from two, figuratively speaking, opposing camps for this occasion - our own Krešimir Končić as a representative of open-source platforms and Ernest Antolović from Shipshape agency as a representative of custom solutions.