Virtual & Augmented Reality in eCommerce – Neuralab Woobinar w. Damir Firšt
Woobinar is a webinar series where the beat of eCommerce meets the wisdom of industry experts. The show is dedicated to delve into the nooks and crannies of eCommerce and empower merchants with practical knowledge – straight from the topical experts.
And for our first episode we’ve had the honors to host Damir Firšt! He is a visionary at the core of narrative and extended realities (XR), who leverages his expertise in experiential communication and a deep understanding of anthropology / sociology to guide technology companies in crafting impactful stories.
His leadership in founding an AR studio, now part of Auki Labs, and his role in raising over $7 million in investments, underscores his significant influence in the field of spatial computing and shared AR experiences.
The webinar emphasizes how eCommerce merchants can harness AR and VR to create interactive and personalized shopping experiences. By doing so they can elevate consumer engagement and foster brand loyalty. The discussion between the host of the show, Krešimir Končić CEO of Neuralab, and guest Damir Firšt transitions from conceptual topics to the tangible area of eCommerce strategy.
By covering all grounds they provide viewers with actionable advice on integrating XR technologies with their WooCommerce platforms. Emphasizing user experience, Damir shares best practices for implementing immersive product demonstrations and virtual showrooms, ensuring that online stores remain at the cutting edge of retail innovation.
Key takeaways
Leverage extended reality for enhanced customer experience: Merchants should explore the use of augmented reality (AR) and virtual reality (VR) to offer immersive product demonstrations and virtual showrooms (video demonstrations, 360 degree photos, connecting virtual and their physical stores etc.). This can significantly enhance the online shopping experience, making it more interactive and personalized.
Adopt a forward-thinking digital strategy: The integration of spatial computing and mixed reality technologies is not just a fleeting trend, but a fundamental shift in how consumers interact with online commerce. Merchants need to stay ahead by adopting these technologies, understanding their potential to transform the eCommerce landscape, and preparing their platforms to accommodate these innovations.
Understand the ethical implications: As merchants delve into these new technologies, it’s crucial to consider their broader implications, including privacy concerns, environmental impact, and the potential for creating a digital divide. A responsible approach to technology adoption that considers “new questions” will be essential for sustainable growth.
Invest in content and infrastructure: To fully utilize AR and VR technologies, merchants must invest in creating high-quality, 3D product models and ensure their eCommerce platforms can support these technologies. This includes having detailed product information, high-resolution images, and other content that can be easily integrated into AR and VR environments.
Continuous learning and adaptation: The eCommerce field is rapidly evolving, with new technologies emerging at a fast pace. Merchants should engage in continuous learning, experimenting with new tools and platforms, and adapting their strategies to meet changing consumer demands and technological advancements. In a nutshell, Damir proposes that merchants simply buy Meta’s Quest 3 and start playing with it.
Spacial computing, VR headsets, pinch to buy, imersive product demonstration… New tech can be overwhelming, and if all this still leaves you puzzled, don’t hesitate to reach out to us! We’ll sit down over a quality cuppa of espresso and explain everything in great detail. It’s our goal to ensure you’re fully equipped to navigate the new era of eCommerce.
A Boletus aficionado who loves to get lost in the woods. He's still holding dearly to his OG Canon 5DmII while claiming that the play button is the apex call-to-action button on the web.
