Woobinar is a webinar series where the beat of eCommerce meets the wisdom of industry experts. The show is dedicated to delve into the nooks and crannies of eCommerce and empower merchants with practical knowledge - straight from the topical experts.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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