In Nominis episode 094, we talk about digital advertising in 2026 with Dino Oreški, secretary of eCommerce Croatia and digital marketing specialist. The episode focuses on AI, automation, Google, Meta, Shopping Ads, campaign structure, and why many webshops still run marketing with outdated habits.
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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world
Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!
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In Nominis episode 093, we talk about Crumbs, a Croatian startup built around food waste, lower meal prices, and WooCommerce as the base for a custom mobile application. Antonio Matušan, founder of Crumbs, shares how the platform grew from an MVP into an app with more than 100,000 users.
In Nominis episode 092, we talk about building an omnichannel pet shop with Marijan Sokačić, director and co-owner of Šape pet shop. Marijan shares how he and his partner Irena started with one physical store, launched a webshop, expanded to another location, and built a business that now combines retail, eCommerce, customer advice, automation, and plans for franchising.
In Nominis episode 091, we talk about the logistics side of Black Friday with Mislav Jelavić from BOX NOW and Tomislav Juroš from Mail Boxes Adriatic. The conversation covers parcel lockers, fulfillment, changing delivery habits, preparation for peak season, and what online retailers need to understand before the busiest sales period of the year.
In Nominis episode 090, we talk about AI automation in eCommerce with Ivan Radić, who runs the Hedera and Apipet webshops. Ivan shares how automation helped modernize a family business, improve productivity, reduce manual work, and solve practical operational problems in online sales.
In Nominis episode 089, we talk about Magento, one of the first platforms built specifically for eCommerce. Tomislav Bilić, founder of Inchoo, shares how Magento shaped the development of his agency, why the platform went through a difficult period, and why he believes it still has a strong future for more complex online businesses.
In Nominis episode 088, we talk about the challenges and opportunities of taking over a family business. Ivona Bačelić Bumbak, part of the new generation behind Bačelić d.o.o., shares how the company grew from a small store in Zagreb into a business with several branches, a webshop, internal education programs, and a clear plan for future growth.
In Nominis episode 087, we go back to the early days of online sales in Croatia. Dubravko Pavlešić, founder of Limes plus, shares how a family business that started with office supplies, paper catalogs, and a Renault 4 became one of the early examples of B2B eCommerce in the region.
As part of the Girls in Digital Week initiative, we recently collaborated with Profil Klett to host an inspiring Woobinar featuring our talented female colleagues. This special episode brought together BD Lana, designer Martina, and programmer Patricija, along with Monika from Profil Klett Hrvatska, to discuss the realities of being women in the tech industry.
In Nominis episode 086, we explore how AI is changing online business, digital marketing, and education. Ivan Bildi, founder of Likes & Cookies, co-founder of the Masterbox education platform, and creator of an AI course for entrepreneurs and marketers, shares how businesses can use tools like ChatGPT with more context, structure, and realistic expectations.
In Nominis episode 085, we examine how omnichannel strategies can boost online sales. Danijela Živković from Infobip shares insights on aligning digital and physical channels to create a unified customer experience, highlighting the benefits of integrated marketing and customer engagement across platforms.
In Nominis episode 084, we dive into the art of building thriving professional communities. Tin Đudajek, co-founder of Canonical SEO Agency and Zagreb SEO Summit, reveals how strategic online engagement combined with authentic offline events can create lasting connections.