Featured blog posts

How Modrić, parrots and printers defy the robot uprising!

Essays Development

You reap what you automate (w. WooCommerce & Mailchimp)

Essays Content Production

Tour de force

WooCommerce partner logo WooCommerce partner - biggest elephant in the eCommerce room.
Clutch logo Clutch - clients say we’re top dogs in eCommerce. Throw us that stick now.
Mailchimp logo Mailchimp partner - you know what’s the newest cutting edge customer experience solution? Great email subject!
ISO 27001 standard logo ISO 27001 standard - quality control, transparent processes and tight security (that sometimes locks us out of our desktops).

Industry secrets. Sans the fluff

Modrić, parrot and a printer defying the robot uprising

The unlikely connection: How Modrić, parrots, and printers defy the robot uprising!

Kresimir Koncic
The flood of GPT-4 gurus and the Microsoft vs Google race creates the impression of a fresh revolution, but artificial intelligence has been hiding the same skeletons in the closet for decades now. We are also seeing many good ideas and solutions, but the collection of shady characters is probably more present. The only question is - who will be louder?
Essays Development

You are reading: Petra Filip

user experience

UX in the customer journey
Petra Filip

Customer journey doesn’t start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it’s important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.

Essays Design
trends

2018 News and trends in digital sphere
Petra Filip

What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.

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digital fail

Top Digital FAILS of 2017
Petra Filip

2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO’s in this post.

Content Production Essays
gamification

Why gamification?
Petra Filip

Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere – from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?

Content Production Design Essays
Digitalna karijera

#DigitalnaKarijera is back in Zagreb
Petra Filip

After Digitalna Karijera editions in Osijek, Split, Zadar, and Varaždin, Zagreb will also host Bonbon’s event on the 7th of December @ the Faculty of Economics, starting at 17:00. This conference is meant for students who do not necessarily have a technological background but want to grab an opportunity for career development in the digital industry. A long time ago, our CCO Bruno, was in exact position, and everything worked out fine for him. That is why he is the best person to ask for advice, related to ‘’DIY’’ career development.

News
Open sign

Black Friday & Cyber Monday Support
Petra Filip

Dear Neuralab clients and partners, We would like to take a few moments, and dedicate them to the two most important days for all e-commerce vendors and shop owners – Black Friday & Cyber Monday. As you already know, Black Friday and Cyber Monday are the most active consumer days in the year, when your web stores are full with customers, orders and various product inquiries.

News
Robot hand

Building a Neurabot with Facebook Messenger, Microsoft Bot Framework and WordPress REST API
Petra Filip

NeuraTeam has a new boost! Office pets like dogs became mainstream ‘’thing’’ so we decided that we need someone or something different. Long story short, we present to you the latest member of our happy bunch – NeuraBot. His task is to facilitate communication, answer user questions and establish good relations. His special skills include more social media activity and presence than our community managers can handle..and yes, you guessed it right. It’s a boy!

Essays Development