Customer journey doesn't start with the purchase, but with designers and their ideas on how this process should look like. Customer journey and customer experience are two inextricable processes linked with the design. Exactly for that reason, it's important to think of customer experience and journey in the design phase and tailor the end product for the user a.k.a customer. To facilitate this process and to get closer to the users, designers can use UX laws which are connected with human behavior and psychology.
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: Petra Filip
What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.
2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.
Games are an essential part of human history and its cultural development. The importance of games in different areas of life and business had been recognized just over 15 years ago when the term gamification was used for the first time. Gamification is a ‘’phenomenon’’ that is nowadays visible almost everywhere - from education, marketing, fitness, business to the routines in everyday life. What exactly is it and what does it include?
We've been busy and traveled a lot last year. Like real social butterflies. Conferences were ''our'' thing in 2017., so we decided to share experiences and reviews of events linked with Neuralab Tour which was full of interesting places, lectures, and speakers.
After Digitalna Karijera editions in Osijek, Split, Zadar, and Varaždin, Zagreb will also host Bonbon’s event on the 7th of December @ the Faculty of Economics, starting at 17:00. This conference is meant for students who do not necessarily have a technological background but want to grab an opportunity for career development in the digital industry. A long time ago, our CCO Bruno, was in exact position, and everything worked out fine for him. That is why he is the best person to ask for advice, related to ‘’DIY’’ career development.
Dear Neuralab clients and partners, We would like to take a few moments, and dedicate them to the two most important days for all e-commerce vendors and shop owners - Black Friday & Cyber Monday. As you already know, Black Friday and Cyber Monday are the most active consumer days in the year, when your web stores are full with customers, orders and various product inquiries.
NeuraTeam has a new boost! Office pets like dogs became mainstream ‘’thing’’ so we decided that we need someone or something different. Long story short, we present to you the latest member of our happy bunch - NeuraBot. His task is to facilitate communication, answer user questions and establish good relations. His special skills include more social media activity and presence than our community managers can handle..and yes, you guessed it right. It's a boy!
Science can be abstract. Because of that, Biotium e-Commerce solution is designed to connect science and market and simplify the online purchase of scientific products. The result is a unique and intuitive webshop oriented towards customers and their rigorous shopping experience.
Good news for e-commerce store owners comes from MailChimp's collaboration with Google. Following customer behavioral analytics 97% of people who visit an online store for the first time leave without buying anything. This process looks something like this: customers come to your webshop, browse products or the page, and then suddenly, for some reason, they leave. Google and MailChimp have decided to turn the tables on this problem and help e-commerce store owners to turn it to their advantage with new retargeting ads option.
Johannes Gutenberg, the man who made the printing revolution more than 500 years ago, has risen and became famous once again. Well, not exactly flesh and blood Johannes, but rather a new WordPress editor which caries the name of Gutenberg. Currently in beta phase, soon it will be announced as the official release and pushed into widespread use.
WordCamp Zagreb, the largest WordPress community gathering in Croatia, is behind us and it was a complete grand slam! After two successful annual Croatian WordCamp events – WordCamp Rijeka 2015 and WordCamp Split 2016 – which in combination brought together more than 500 participants, Zagreb was the biggest single event related to WordPress in Croatia.