Is this the peak of IT hardware industry?
Some quick thoughts on Apple’s marketing messaging and possible telling signs about IT hardware industry. Videos included.
This is the new iPad ad. Tim Cook wrote that it’s “the thinnest product we’ve ever created, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.” …
Putting aside that M1, M2 and M3 are exquisite CPUs (my M1 Macbook battery lasts for days) and that you’ll never notice the difference with M4; boosting the iPad as “the thinnest” is quite a strange promo tactic.
And btw, did you catch a year ago that folks couldn’t tell a difference between iPhone 13, 14 or 15 🤷♀️ so Apple needed to #GreenWash themselves with a (misleading) “mother nature” ad?
Is this a telling sign that IT hardware industry is past its peak??
Krešimir Končić is the founder and CEO of Neuralab and a longtime columnist for Netokracija. He has been working with software since the mid-1990s, and since 2007 has built complex digital and eCommerce projects through Neuralab for clients across Europe and the United States. He writes about software, artificial intelligence, technology, and the human forces that regularly complicate all of it. He is the author of Coding Is the Easier Part: Makers, Machines, and the Mess in Between.
