What do you visit first when you want to travel? Google almighty, right? The chances of an affirmative answer are high because a whopping 96% of travelers start researching their destination on the internet.
And so the story continues. You search for potential interesting destinations, find out about prices, read comments and impressions from those who have already visited that location, look for suitable accommodation, transportation… If you have enough time, willingness, and motivation, you don’t really need a middleman because you can do everything yourself. Online. And save money in the process.
In many areas, including tourism, the possibilities brought by internet connection have brought significant changes to the industry. What does this mean for owners of small hotels, bed and breakfasts, and similar tourism-oriented establishments?
We wrote about how tourism has set sail in the digital waters and why it’s important to find your place under the digital sun for Poslovni.hr 🙂