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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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Robert is an expert in Google Analytics with more than 25 years of experience in all things related to the web. He started his career as a web developer and has spent the last 10 years as one of the most prominent analysts in the region. He possesses the ability to extract valuable insights from data he just encountered five minutes ago, as well as being able to play drums in front of a crowd of 10,000 people.