HBOR
We’re not just talking about any old bank here. HBOR (Croatian bank for reconstruction and development) is a triple threat: development bank, export guru, and export credit agency all rolled into one. Neuralab was given the epic task to give their website a makeover. But not just a splash of paint and a few tweaks here and there. We’re talking about a complete digital overhaul, making their site a magnet for the movers and shakers in Croatia’s business world. We made HBOR’s site an A11Y compliant application. Accessibility? Check. Usability? Double-check. We’re talking about a site that’s as inclusive as it gets, because hey, finance is for everyone.
A11Y banking: Clarity for all
31% annual rise in business loan approvals
Interactive credit calculator
The art of storytelling in money business
When we first laid eyes on HBOR’s vast landscape of content, it felt like standing at the base of a content Everest. It’s one thing to have a treasure trove of information, but quite another to organize it in a way that doesn’t overwhelm or confuse the audience. Our mission was clear: make this mountain of banking knowledge not only accessible but also engaging.
So, how did we transform complex banking jargon into captivating narratives? Simple – storytelling. This isn’t your run-of-the-mill, sleep-inducing financial talk. We’re talking about weaving each banking concept into a narrative that’s as compelling as a bestseller. By adopting a storytelling approach, we turned what could be dry, technical topics into relatable, educational journeys.
User-centric banking solutions
From investment loans for various business segments to specialized initiatives for young entrepreneurs and women, every HBOR’s service is meticulously outlined. Their credit offerings encompass sectors from the public and private sectors to export and agricultural development, ensuring every economic corner is covered.
Bringing it all together, our designers ensured a seamless journey. Credit search results are elegantly condensed onto a single page, complemented by an intuitive anchor menu that organizes information efficiently. Each service page is a one-stop-shop, featuring related download files and relevant contacts, ensuring that users have all they need right where they need it.
This thoughtful layout reflects our dedication to putting users at the center of the HBOR experience, transforming complex banking solutions into an easily navigable and user-friendly digital environment.
A11y: redefining inclusivity in digital banking
In the realm of digital banking, accessibility is not just a feature – it’s a fundamental right. HBOR embraceed this ethos by implementing advanced accessibility options that cater to diverse visual needs. Users can effortlessly adjust font sizes and contrast settings, ensuring that every piece of content is easily consumable, regardless of visual ability.
At Neuralab, we understand the crucial role of contrast ratio in UI design, especially for a banking platform where clarity is paramount. HBOR’s website is designed with a high contrast ratio, making it more than just aesthetically pleasing, it’s a gateway to financial empowerment for all. By prioritizing these features, we ensure that HBOR’s digital services are not only accessible but also welcoming to every user, with no exceptions. This approach underscores their belief that financial tools should be universally accessible, fostering an inclusive environment where everyone, regardless of their abilities, can navigate the financial landscape with confidence and ease.
Elevating user engagement with functionalities
Functionalities are the cornerstone of HBOR digital platform, engineered to transform user interaction into a seamless journey. From the nuanced details of their interactive credit calculator to the guided precision of wizards and tools, each functionality is meticulously designed to simplify complex financial processes.
Interactive calculator
This feature allows users to customize their credit options by adjusting repayment methods, loan amounts, interest rates, repayment periods, and grace periods. The calculator not only enriches the user experience but also bridges the gap between curiosity and action, turning a regular website visitor into a potential credit purchaser.
Wizards & Guides
These tools act as your personal financial navigators, guiding you through the intricacies of loan applications, risk assessments, and financial planning. They’re designed to demystify the banking process, offering step-by-step assistance that empowers users to make informed decisions.
Export support
HBOR’s commitment to empowering Croatian exporters shines through their dedicated support tools. They are meticulously crafted to offer comprehensive insights into a business’s readiness for international markets.
Users can effortlessly assess their export potential, guided every step of the way by detailed descriptions of the export process. From initial readiness assessment to understanding intricate export procedures, HBOR ensures that each step towards global market entry is informed, clear, and strategically planned.
Map of export
This interactive world map is a treasure trove of data, offering users an in-depth view of Croatian exports. It’s a comprehensive guide, detailing key information that businesses need to strategize and succeed in the international arena.
With this tool, users can explore market trends, analyze trade flows, and gain valuable insights, making it an indispensable resource for anyone looking to navigate the global complexities of export with confidence.
Iva Saraga
Head of Business Communications & Marketing
“Thanks to Neuralab’s customized development, the new website has improved page views by as much as 30%. The team’s proactive workflow, attention to detail, and consistent turnaround time continue to drive results.”
Read full review on Clutch
