Goran started his career in 1996 with the launch of Croadria, a web hosting company. He later ran two companies and a team of 16 people, then moved to the position of director within Iskon. In 2009, he left the corporate environment and started the Business Clinic.
He shared what his approach to business coaching is and how he helps business owners and people in leadership positions achieve better results. Moreover, he discussed how disqualification can be used to your advantage and why one-on-one communication is truly essential.
Given that he left the corporate environment and returned to entrepreneurial waters, it is especially beneficial to learn from someone who has experienced both sides of the same coin. He explained that his experience from the corporate environment gives him an advantage in the small business strategy. Meanwhile, his entrepreneurial spirit helps him step out of the box in larger business systems that may be too standardized for him. It’s a win-win situation.
Goran also explained the process of selling, emphasizing that it is a communication that results in a response, but not just financial one. In addition, the Nominis crew discussed if the right mindset contributes to sales, however Goran is not completely convinced. Why? You have to find out in the e19.
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