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WooCommerce Zagreb meetup. A nightly recap for a puzzling agentic eCommerce world

Neuralab hosted the winter 2026 edition of the Zagreb Woo Meetup at Holographik.Space, where around four dozen attendees came to hear directly from the Woo and Automattic teams and compare notes on how WooCommerce is evolving. This time it went beyond a simple local dev meetup!

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Ira Žurić is a 22-year-old optometrist and CEO of the company Promise Eyewear. She is an artistic and creative person, and in addition to entrepreneurship, she dables in music production. Although very young, she has interesting experience behind her in different niches that have prepared her for the position she is in right now.

Goran Blagus is a business coach and lecturer at our eCommerce Academy. He started his career in 1996 by starting the web hosting company Croadria. Later, he leads two companies and a team of 16 people, sells them to Iskon and moves to the position of director of subsidiary companies within Iskon. In 2009, he leaves the corporate environment and starts the Business clinic.