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Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: eCommerce Hrvatska

Ira Žurić is a 22-year-old optometrist and CEO of the company Promise Eyewear. She is an artistic and creative person, and in addition to entrepreneurship, she dables in music production. Although very young, she has interesting experience behind her in different niches that have prepared her for the position she is in right now.

Goran Blagus is a business coach and lecturer at our eCommerce Academy. He started his career in 1996 by starting the web hosting company Croadria. Later, he leads two companies and a team of 16 people, sells them to Iskon and moves to the position of director of subsidiary companies within Iskon. In 2009, he leaves the corporate environment and starts the Business clinic.