Being a copywriter entails more than just being good with words; understanding psychology helps, and being emphatic and personable even more so. Nebojša told the Nominis crew all about his copywriting course Copyraonica, and what their lifetime guarantee means for his attendees. Moreover, he explained what good copy actually looks like and delved into his own process of making one.
You know the copy rule: the shorter, the better?
Well, Nebojša would disagree. Long forms have their audience and their value, and as with most of the copy, what is said is more important than how it looks like. Make it interesting enough and you will have your dream long-form audience. And of course, don`t forget the kicking welcome – headlines, headlines, headlines!
For more inside info, including Nebojša`s favorite, and the least favorite, worldwide copy examples, check the Nominis e06!