Notice of the implemented project participation at the IRCE 2021 Conference

The project was co-financed by the European Union through the European Regional Development Fund.

The content of the publication/broadcast material is the sole responsibility of Neuralab d.o.o.

Project Name (user’s operation/partner in the project)

Participation at the IRCE 2021 Conference for Neuralab d.o.o., with the reference code KK.03.2.1.16.0118, within the Internationalization of SMEs – Phase 2 competition.

Brief project description (operation)

Neuralab d.o.o. actively sells design, IT, and engineering web services in the US market, exporting approximately 55% of its expertise through its representation in New York. By participating in the IRCE 2021 exhibition (Internet Retailer Conference & Exhibition, Chicago, USA, August 24-25, 2021), we actively worked on increasing our presence in that market.

We aim to expand our targeted marketing channels to reach selected potential customers through direct conversations and product presentations to potential clients from the US. The presence at physical trade shows such as IRCE 2021 aims to increase the export share to 75% of revenue within 3 years, while expanding the current focus from the East Coast to the entire US area.

Project objectives and expected results (operation)

Neuralab d.o.o. exports approximately 55% of its expertise, actively selling design and programming expertise for websites and content. We are currently in the implementation phase of a marketing strategy that includes a significant increase in our participation frequency at various trade shows, as we have concluded that direct contact with potential clients is one of the most reliable ways to expand our business. Our goal is to increase the export share to 75% of revenue within 3 years, and we have decided to focus on the US market.

IRCE is among the largest and leading global trade shows related to e-commerce, serving as a meeting place for providers and potential clients at a global level. Participation in such a trade show was of great significance for Neuralab in executing the mentioned marketing strategy. We believe that by attending IRCE 2021, we have taken a significant step towards achieving our goal of a 75% export share, strengthening our position in the US market, as well as in Croatia. The references and business collaborations we have established through this opportunity will stimulate further development, additional investments in people and technology, and contribute to the visibility of Croatian companies in the global market.

Total project value: 377,075.00 HRK

Total project value (eligible costs): 315,575.00 HRK

EU co-financing amount: 268,238.75 HRK

Project implementation period: June 1, 2019 – February 1, 2022

Contact person for more information:
Krešimir Končić, CEO
e-mail: koncic@neuralab.net
 
Links:
http://www.strukturnifondovi.hr