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ZG WooMeetUp: The good, the bad and the specific eCommerce UX patterns

“Yesterday’s amazing experience is today’s okay experience” is the conclusion of the January edition of Zagreb WooCommerce Meetup. Iva Kosović and Martina Babić, our designers, talked about eCommerce’s problems and UX potentials!

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They covered all the problems as well as potentials of UX patterns in the process of online shopping. Through examples and use cases, they discussed all the ways in which an excellent user experience can be achieved. An excellent UX which in the end increases the satisfaction of online customers and their purchases.

Through their elaborate and visually attractive presentation, Martina and Iva touched upon subjects such as types of buyers, zero-party data, accessibility, best CTA examples, benefits of reviews&wishlists…

Check out their talk and find out answers to questions such as:

  • What are the most common UX patterns when shopping online?
  • Which patterns are not so common, but can potentially contribute to a better user experience?
  • Why is UX important and how to design it for different types of customers?

Both Martina and Iva graduated from the Faculty of Graphic Arts and both have been designing various WordPress and WooCommerce web applications at Neuralab for years. Their passion is UX / UI, and on top of that, they write briefings better than most PMs which is why all our clients love them so much.

Bruno Zagorščak
Bruno Zagorščak Neuralab Co-founder and Chief Content Officer

A Boletus aficionado who loves to get lost in the woods. He's still holding dearly to his OG Canon 5DmII while claiming that the play button is the apex call-to-action button on the web.

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