To keep our Google Apps clients informed about changes and updates related to Google Apps, we are introducing a new section in our blog labeled [Google Apps].
Industry secrets. Sans the fluff
Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
You are reading: google
In February 2006, BMW.de, the official website of the automotive giant, ended up on Google's "blacklist." BMW, as they later admitted, was using so-called "doorway pages." In short, these are pages whose owners earn money by publishing dynamically generated links, which are set up with the aim of increasing the PageRank of those who pay for such a service. Soon, BMW.de ceased to exist for Google, at least in terms of search results.