Although GIF was created as a medium back in 1987, we just can’t shake the impression that it came to life in the past 5 years. During that period it became the primary medium of visual communication in the digital world. Even social media giants like Twitter and Facebook integrated this format in their feeds where it's already side by side with emojis and stickers. In this first article of GIF trilogy we bring you the background and history use.
Industry secrets. Sans the fluff

Essays
Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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