BIPA Perfumes website wins a CSS Design Award for UX and UI excellence

BIPA, an Austrian company with a strong presence of over 600 stores, approached Neuralab with a clear vision: to create an online platform that would not only resonate with their audience, but also drive perfume sales in Croatian stores. The challenge was to design a website that was not only visually appealing but also user-friendly, with a seamless experience across various devices.

Our team adopted a mobile-first approach, understanding the growing trend of mobile usage among consumers. We focused on creating an elegant and luxurious interface that would appeal to fragrance enthusiasts. Our design strategy paid off, as the project led to a 15% increase in perfume sales for BIPA, featuring over 600 products and attracting more than 37,000 monthly visitors, predominantly through mobile devices.

Recognition by CSS Design Awards

The CSS Design Awards evaluated the BIPA Perfumes website across three key categories: UI Design, UX Design, and Innovation. Achieving scores of 7.11 for UI Design, 7.04 for UX Design, and 6.63 for Innovation, the website stood out in the global digital landscape for its exceptional design and user-focused features.

This award is particularly significant as it reflects the commitment of the Neuralab team to pushing the boundaries of web design and user experience. Our approach has always been to understand the end-user’s needs and to create intuitive, engaging, and aesthetically pleasing digital solutions that not only meet, but exceed expectations.

Summing it up … We extend our heartfelt thanks to the CSS Design Awards for this honor and to our clients and partners who have continuously supported our work. You can find out more about BIPA case study and of course – let us know if you’re in need of a similar project.