2017. was an interesting year in the online sphere. Social media, e-mail campaigns, influencer marketing and video content have become an imperative for brand presence and user reach on digital platforms. Some of them were praiseworthy, some were a total failure. We investigated examples of such digital fails and made a list of big NO-NO's in this post.
Industry secrets. Sans the fluff
Essays
Development
The role of web builders, low-code, no-code and Gen AI tools in web development
Kind folks from Netokracija did an interview with me on the topic of current Gen AI craze, web builders and similar no-code tools. Here's the uncut version in English - more in a Q&A form
You are reading: brands
Gloomy winter months are reserved for headlines that try to predict what will be the next hot thing in [please_insert_your_industry_here].
So, yeah, you've been a copywriter for some time now and your client list is getting bigger. Finally, some of your new clients are major businesses or brands. Now's your chance to unfold your creativity, make your work stand out and reach a larger audience. Congratulations! But what happens now? How to actually write copy for big shots?
The way we shop online will dramatically change and the way we look at things will be far more interactive than ever. Touchstone Research also said they are predicting that VR is going to be the next disruptive technology platform to hit the market. It's only matter of time when people will turn their heads to more interactive platforms such as VR.