Want to meet a person who stands behind the Nominis name? From Jutarnji.hr to Copyraonica and the CVOKE agency, Nebojša Grbačić has built his career on words.
Industry secrets. Sans the fluff

WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
You are reading: copy
At the moment of writing this sentence, 1,674,483,887 websites were up & running through the global network. With content volume growing and attention spans declining, the room to stand out online is shrinking at a rapid pace.
With development of internet and new media, the need for creative people called ’copywriters’ arose like a phoenix. Their job is to create and shape the message, through the process of analyzing and planning creative ideas and content for different types of platforms and purposes. That includes web pages, social media, mobile applications and much more. In that process (1:M) there are a couple of elements which we need to consider when creating and shaping content for digital platforms and mass audience on that platform.