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Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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The Chinese astrology system lies on the back of (mostly) tame animals. Goat, piggy, rooster and dragon are only a few of the pets that mark the year they rule with their characteristics. Thus the rabbit brings us caution, the rooster accuracy, and the dragon honor and dignity. This astrological farm does not depend on its inhabitants alone. Five natural elements (wood, water, earth, fire and gold) directly affect the behavior of the animal, changing its characteristics and the year of reign itself. For example, a completely randomly picked 1981 was the year of golden rooster - a brave, determined and workaholic king of henhouse. But is 2017, apart from being the year of rooster, also the year of 'chatbots'?