Video is dominating the internet! By 2017. 69% of all internet traffic will be video consumption. Use of video in e-Commerce is no different. Whether you're just starting and trying to get exposure, a small business seeking to grow your brand, or a big company trying to increase sales, online video marketing is a beneficial game plan. It can help you improve search ranking, engage your customers and boost your conversion rates.
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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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HEVC, new encoding technology that gives you double the quality of video picture at half the file size, is finally coming to a screen near you! It will give you hi-res video on slow internet connections, and full 4K UHD content on the speedier bandwidth spectrum.
Until now, setup of your TrueView video ads was not a straightforward task! You've had to go to a detached section within Adwords to access and manage them. Basically, they were separate from the rest of your Google advertising. That means that you had to jump back and forth when you wanted to report and enhance across all your campaigns.
What are the new trends in online videography?