SEO - Lesson two
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WordCamp Basel 2025 re-cap: Looking for wiener schnitzels in a sea of noodles
WordCamp Europe 2025 in Basel showcased WordPress at its most mature and strategic. The event brought together 1,723 professionals from 84 countries for essential discussions on accessibility implementation, sustainable development practices, and enterprise-grade solutions. WCEU proved that WordPress now powers critical business operations across industries, supported by a community balancing innovation with practical implementation.
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In February 2006, BMW.de, the official website of the automotive giant, ended up on Google's "blacklist." BMW, as they later admitted, was using so-called "doorway pages." In short, these are pages whose owners earn money by publishing dynamically generated links, which are set up with the aim of increasing the PageRank of those who pay for such a service. Soon, BMW.de ceased to exist for Google, at least in terms of search results.