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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

You are reading: Vedran Hanževački

Information overload is a common thing in the modern world. Data is all around us. Computers, mobile phones and all the other electronic devices are constantly feeding us with facts. If we’re bad at filtering and even blocking information, infobesity can be a real thing. One of the solutions is a digital assistant to help us filter and organize all of the data, and that is the dashboard.

Does this new buzzword deserve a place with other, widely known ones? Does it make any sense? Actually, what is it, who is it for? What it has to do with web design? We were at #CXZG conference in Zagreb where there was a lot of talking about customer experience and all of these questions.