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Complex eCommerce, custom logic and fewer plugin-shaped compromises.
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Customer data turned into useful automation, not inbox noise.

Surove Strasti – E261 – The power of positioning

In this podcast, Saša, Ivan and myself went through the eCommerce industry gotchas, along with the power of positioning and picking right partners.

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The episode is in Croatian language and unfortunately there are no translations in place. But hey, here’s your chance to listen to some soothing Croat voices, talking about online landscape for an hour and a half.

We mostly cover digital agency positioning tactics and how to approach production of web applications. Of course, there are some parts where we talk about eCommerce concepts and why every interaction on the web is basically a chance for “conversion”.

Original episode is available on the Surove Strasti website and you can also visit their social channels for a discussion or two.

Krešimir Končić
Krešimir Končić Owner at Neuralab

Krešimir Končić is the founder and CEO of Neuralab and a longtime columnist for Netokracija. He has been working with software since the mid-1990s, and since 2007 has built complex digital and eCommerce projects through Neuralab for clients across Europe and the United States. He writes about software, artificial intelligence, technology, and the human forces that regularly complicate all of it. He is the author of Coding Is the Easier Part: Makers, Machines, and the Mess in Between.


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