After a short career in server administration, Mario Francešević started as a performance marketing professional and over time became one of the prominent Croatian bloggers on the subject of internet marketing. Today, he employs over 60 people in the marketing and technology agency Seekandhit.
Industry secrets. Sans the fluff
Essays
Development
The role of web builders, low-code, no-code and Gen AI tools in web development
Kind folks from Netokracija did an interview with me on the topic of current Gen AI craze, web builders and similar no-code tools. Here's the uncut version in English - more in a Q&A form
You are reading: digital marketing
Ivana Tolić is an economist from Dalmatia, who started her career in Zagreb in IT equipment retail. Later she moved from the fashion industry to the health food and nutritional supplements industry at biobio.hr, where she currently leads the ecommerce department and works on online business development.
Vanja is the Head of Digital Marketing at the University of Algebra, lecturer, consultant, and Google Certified Trainer. He sees himself as a marketer, went through two digital agencies, a bunch of happy and unhappy clients, and over 2,500 students from more than 20 countries.
In this podcast, Saša, Ivan and myself went through the eCommerce industry gotchas, along with the power of positioning and picking right partners.
Dario is the founder and director of the digital marketing agency Hero Factory. He wrote two books while still in elementary school, and later started writing song lyrics, and even has a gold medal from the World Beach Handball Championship behind him.
Social Dilemma is no longer the #1 choice on Netflix and many have already given their opinion on the piece. This text is a critical review of the (otherwise visually excellent) narrative which opens many questions; but it is also a staged drama that gives merely a few, often superficial, answers.
Analysis includes target market, pricing, product obsolescence and supply chain topics. Target Market and pricing is compiled under one section as it made sense to the overall marketing mix analysis
Venturing into eCommerce projects is objectively challenging for larger enterprises. Most of them have existing layered procedures about stock management, distribution practices and already stretched ERP or CRM systems
Service IT, including digital agencies, is a flywheel that has been filling the state budgets and cousy dev chairs for more than two decades. On the other hand, officials as well as the media are parrot-chanting about product companies and how they will finally push us towards a pixelated eldorado.
TLDR; this article is intended for WordPress users who periodically publish simple content like blog posts, pages and WooCommerce products. More experienced readers will want an in-depth look into content creation and I placed some useful links at the end of the article.
What are current trends in the digital sphere? Some things remained the same as the year before, while other things and novelties emerged as an imperative in digital marketing and e-Commerce. From social media to web development and new regulations affecting almost all businesses on the Internet, here are top 5 new trends for 2018.
It’s understandable that creative process is sometimes complicated. For this reason, it must not be rushed. On another hand, every creative person is different and takes a different path to get to the ideas. Some have their own routine, some have their usual patterns of thinking. When you work on your next creative project, keep in mind ‘’time & space’’ dimension of getting to ideas. And the fact that sometimes it's difficult to stop thinking about the project and letting it stew for a few days. Believe me, nothing bad will happen if you relax and rest your thought process.