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Zero clicks - zero problem: Navigating the landscape of shifting web traffic
This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.
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Two years after Google officially announced new feature named ‘’Purchases on Google’’, it finally came through the back door. When the rumor came to light 2015. many agreed that it represented a full-scale attempt for Google to impose as a serious competition to e-Commerce platforms such as eBay, Alibaba, and Amazon. But what will be the impact on e-commerce, seeing that there are over one billion users using Google Chrome?
Every digital marketer's wet dream just came true - Instagram has officially switched on its advertising API (application programming interface).