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Industry secrets. Sans the fluff

Essays

Zero clicks - zero problem: Navigating the landscape of shifting web traffic

This article unpacks the forces behind the possible web traffic decline, including Google’s strategic pivot to retaining users within its ecosystem, the explosion of AI-generated answers, and the growing complexity of user intent. More importantly, we’ll explore how businesses can adapt to these changes without losing their competitive edge.

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All those who found out too late about Share Conference last spring and only realized what kind of 'bomb' it was through post-reactions, have come into their own today! On the first day of February, Share announced the first speakers of the second edition of the conference. A conference that has shown in its launch how it is the center of exchange of advanced ideas and knowledge in the field of technology, the internet, music, new media, and society as a whole. There are already interesting names in the first wave of the program announcement.

This year, we decided to impart some personal values that we continuously integrate into our company, business, relationships with clients, and partners. The lecture was much better, and so were the reactions of the students. After meeting and socializing with students full of enthusiasm, our batteries were recharged, and we believe even more that the struggle with Croatian entrepreneurial windmills has a greater purpose (beyond generating profits).